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Tipota

-Tipota (greek) = Nothing

Nothing for Something
Bamboozlement by Corporate America

Dean Gaines
September 20, 2004

As a not-too-bright engineer of Greek ancestry I have been keeping an eye on the U.S. economy for, essentially, my entire professional career. As a youngster I was always proud of the way we Americans went about business: the things we invented, the things we manufactured and the commitment with which we went about those tasks. I started my professional career working for one of the largest corporations in the U.S. (which also meant the world). I was encouraged by the ethics of the people who managed and ran the company and their displayed concern for their employees. People were given the authority to run the business within corporate guidelines to the extent that individuals really felt the company and its responsibility was theirs. Most people realized that they were an element in a larger picture and that what was accomplished in their own section benefited the big picture. What a place to work! People approached their work with the thought in mind that the products and services they produced would be second to none in the world. And there was this underlying comprehension that good products resulted in prolonged employment.

Somewhere along the line I started reading and hearing about a fellow named Jack Welch. I looked on with astonishment as he closed and sold manufacturing facilities that were part of the General Electric Company. If projected sales for an organization did not meet his target budget and time frame they were eliminated. In short order, within GE, he was known as "neutron Jack" by the way he made departments and divisions disappear. I was told by several GE employees that one of his first orders of business as the CEO was to visit each of the manufacturing sites. All of the employees were assembled and introduced to Mr. Welch. Mr. Welch would start his presentation by stating to the employees: "Our job is to produce the most reliable products in the industry!" The employees would cheer and holler with enthusiasm. "Our job is to make the best products in the world relative to our competition!" Another roar of approval and applause from the employees. There would then be a noticeable pause, and Mr. Welch would continue: "WRONG!!... our job is to work for the stock holder!!" I was told that when Mr. Welch made that exclamation the audience got eerily quiet and everyone just looked at one another.

I remember thinking at the time that this represented a major shift in the basic philosophy of corporate America. It used to be that people who had money to invest would naturally seek out those companies which produced good products at reasonable costs and shared their success in business by way of dividends to the stock holder. A company doesn't really profit from the fact that the price of their stock increases (unless they plan to issue more stock). The people who really profit from major stock price increases are those who have stock options within the company. What a self-serving agenda! Of course Mr. Welch's actions were the precursor to stock market mania that soon swept the country.

Mr. Welch set the trend for other paths that corporate America would fall all over themselves duplicating. Two of those trends were outsourcing and convincing people that the next wave of corporate prosperity in the U.S. would be via a "service-oriented" society.

Outsourcing became a unique way of increasing profits fast and at multiples of those obtained by producing the products within the borders of the U.S. It doesn't take a genius to realize that if a labor rate of $0.20 to $0.75 per hour is paid instead of $16 to $22 then profits are sure to increase, at a minimum, by the percentage of the labor involvement times the differential in labor costs. Especially, when the products are sold within the U.S. at the same price as would have been charged had the product been produced in the U.S. And that's not to mention the fact that taxes are no longer paid on the manufacturing facilities and equipment because it has been packed up and shipped out to the country whose labor source is now being used. Outsourcing eliminates union problems and any concern for the welfare of the employees who may work for the corporation. It also eliminates the taxes those folks used to pay when they had a job. The sad thing is that most outsourced products are sold for the same price as if they were produced in the U.S. This means that most of the folks who lost their jobs could still have been employed. The difference being that the corporation would not reap the profit margin that resulted in a stock price increase which, in turn, resulted in the executive branch of the corporation reaping huge windfalls by way of their stock option positions. Talk about the rich (CEOs etc.) getting richer and the poor (labor forces) getting poorer... it doesn't get any better than this.

Outsourcing in the U.S. has become (speaking of Greeks) a reverse Trojan Horse. Instead of filling the horse with folks prepared to defend our country's economic heritage we have packed the horse full of fighting implements and ammunition that will eventually be used to bring about our demise. Our forefathers learned a long time ago if we were ever going to be free from the bondage of overseas producers for the products that are necessary for life we would have to manufacture the products ourselves. The English thought that by colonizing the world they would be able to get all the products they wanted at the price they chose to dictate. One by one the 'colonies' realized that what is produced within their borders is theirs and theirs to determine what value shall be placed on the items leaving their country. Shoot, the Arabs already snookered us with that logic back in the seventies. Not to mention that we were the ones who discovered the oil, dug the wells, installed the pumping and shipping facilities and provided the ships to make their product available world-wide.

A 'service-oriented society' is right in line with Corporate America's fixation to be 'world class.' Every time I hear a corporate manager spout that rhetoric I reply: "have you been to other parts of the world where people are conducting the same business you're in? If you have, then what you've just said to me is that you want to lower your standards!" The sad thing is, that is exactly where corporate America is headed... DOWN. But, returning to a 'service-oriented society,' when someone spouts that phrase the picture that comes to mind is "I'll clean your windows if you rake my yard" or "I'll eat your hamburgers if you come over and eat my hot dogs." What corporate America doesn't seem to be able to grasp is that in order to produce a viable service industry, it must produce products of which its employees have the most intimate knowledge and can assure the users of their product that a service provided by them will provide the user with the most reliable and efficient use of the product. If you want to know about service-oriented societies ask the Greeks when the Romans took over. Or, how about the Israelites when Pharaoh decided the Egyptians needed a 'service-oriented' society. If you're a king, a pharaoh, an emperor or a dictator you're all for a 'service-oriented' society.

Another scary aspect of the U.S. economy today is that retailing makes up such a large part of it. Just as low skill service industries make up the bottom rungs of an economic ladder so retailing represents the bottom of the food chain when it comes to the economy. Look at all of the third-world countries around the globe. Everybody's into retailing. They sell coconuts, bananas, baskets, rugs, cow turds, and bandanas. The few that produce the products that they retail are a half-notch higher on the ladder.

Speaking of retailing, Walmart, the largest retailer on the globe, used to have a slogan: "Bring it home to the U.S.A." Not many folks seem to have noticed that several years ago they shelved that slogan for this: "If it's not made in Asia, we don't carry it!" Of course they don't display the slogan anywhere and I don't know why... do they think some American is going to get upset? Hell no, as long as we can get something cheaper, we don't care where it was made or who was put out of a job as long as it wasn't us.

Which brings up one other small point. When one looks across the spectrum of our economy, as I have for the last twenty or so years, and see what has happened to us, it's not hard to see how one's stomach can be twisted into knots and to come to the conclusion that we are awfully self-serving and not too bright on top of it. There is no such thing as loyalty to American products by Americans even if it means putting our neighbors out of work. We've abdicated the creed that was our trade mark to the world which was: we (as Americans) can do anything better than anyone else. When General Motors, the largest corporation in the world concedes that they can't produce cars or engines better than anyone else they're saying, 'WE give up.' When Boeing says that it must have the wings for its airplanes produced on foreign soil they are saying, 'WE give' up. When Maytag, Levolor, Radio Flyer, Levis, DeWalt, Black and Decker., etc, etc., say that in order to compete they must move their manufacturing facilities out of the country they're each saying, 'WE give up.'

Not only are they giving up the ability to produce the products they once produced, they have given the technology of producing those products away. Another area in which we are not too astute in is that the folks that we have given these capabilities to have no regard for patent rights, trade marks, copyrights, or proprietary information. It's going to be humorous watching high-priced New York lawyers spouting their rhetoric in foreign kangaroo courts.

The day is coming when the countries that possess all of our manufacturing capabilities will say to us: "the facilities are ours, they are on our sovereign soil, we will produce the products you want at the quantity and price we dictate... take it or leave it." We will have no choice because our ability to produce any product on our soil will have vanished.

So, because of a few fast-talking CEOs who convinced corporate America of globalization, outsourcing, and that a service-oriented society is the next step to economic security (and loaded their pockets with cash in the process) they have left US (the U.S.) with Tipota for something. That something is (was) our economic heritage.

Dean Gaines
email: dg0825@hotmail.com


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