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More Perfect Unions

Bill Bonner
The Daily Reckoning
Posted February, 16, 2004

The Daily Reckoning presents: A DR Classique, originally aired April 3, 2001 - a musing on love, marriage, and, of course, the stock market, to get you in the mood for Valentine's Day...

"Do you love him?"
"No."
"Was it better with him?"
"No."
"Then why did you do it?"
"Who knows?"

from "Don't Wake Mother,"
by Jean Anouilh

The subject was not roses. The subject was thorns: adultery, a staple of French literature... and perhaps French life.

"You seem shocked," said Sylvie last week. "Don't women in America cheat on their husbands?" We were reading a novel by Maupassant. I read out loud. Sylvie, a young woman who teaches yoga as well as French, corrects my pronunciation.

In the passage we were reading, a woman takes up with another man when her husband is out of town. In fact, she rents an apartment so they can conduct their liaison without being disturbed.

"I am not so much shocked by what they are doing," I replied, "as by the deliberate way they are doing it."

"I suspect that people in America are not so different," was her response.

"No, American women would agonize and feel more guilt. They would need to talk to psychologists and counselors."

"We French," answered Sylvie, "prefer to save our suffering for Hell."

Long-time Daily Reckoning sufferers know that we range far and wide - looking for the rare mushroom of insight that might have grown up overnight... But new readers may be surprised. This is a financial service, isn't it?

Yesterday, I promised to tell you how to tell when the stock market bottoms out. And, oh yes, I also promised more - including how to find love... and how to have a happy marriage. Would it surprise you to learn that the secret is the same for all three?

The paradox of all three things is that you cannot get to them by a direct route. No road sign on life's highway offers "Love - Exit Here!" Nor will you find a "Last Exit Before Bear Market" signposted on your way to work. And don't bother to look for "Happy Marriage" on a map. Even with GPS, you will not find it.

If only it weren't so, I thought to myself as Jack and Mimi exchanged wedding vows on Saturday. I take some tiny portion of the credit for bringing them together. Both worked for my company... at least until one was fired. But by then it was too late - the gravity that was to bring them into mutual orbit had already captured them.

And now, what would happen to them? I feel towards them as I do to my own children: If only I could protect them from the mistakes I've made. If only I could protect myself from the mistakes I am about to make!

That is the problem with age and wisdom - it merely shows you how helpless you are. The wiser you become, the more you learn to keep your mouth shut, until eventually the grave silences you forever.

What a pity there is no Federal Reserve system of the heart - a group of wise old graybeards who could protect the currency of love... and keep Jack and Mimi's union in perpetual expansion, like the U.S. economy, with only an occasional, mild correction. If only there were some way to help them keep their stock rising!

Alas, gentle reader, some things are beyond our comprehension. Others are simply beyond our control.

All across America, investors, TV presenters, and analysts are watching, waiting, and wishing for that Big Bottom of their dreams.

"As stock prices have gone down [in 2000-2001]," reports USA today, "36-year-old Greg Reinhard has looked for opportunities to buy good companies at cheap prices."

"I'm happy with this type of market," he says. "This is when you have to step up to the plate."

Meanwhile, Lisa Jiminez and Jay Maxwell, who share a home if not a name, have "sold nothing during the downturn. As a result, their losses are only on paper."

Roger Pyle, who plans to retire in 6 years, says "I still have a substantial amount in technology, because I believe it's going to come back."

And Simon Richardson "plans to resume investing in stocks when the market recovers."

How will we know when the market finally finds its big bottom? It will not even be reported in the newspaper. USA Today will not ask people what they are doing with their stock portfolios. And no one will care. [DR Hint: Even during the slump before last year's 'turnaround' rally, we never did see a time when the lumpen lost faith in stocks... and so, we opine, the 'Big Bottom' has yet to be reached.]

The bottom will come when people stop looking for it... when investors have given up, and turned their attention away from stocks - maybe even away from their financial lives.

"Get Rich and Stay Rich Forever..." says the headline on WORTH magazine. "The Next Big Money Maker" promises another. (Worth once called me a 'genius,' so I am suspicious of anything I read in the magazine.) Those are the not the sort of headlines you find at the bottom of a financial cycle. They are more likely signs of a top - when everyone is obsessed with making money.

Bear markets correct not only stock prices, but attitudes and philosophies. People turn away from the existential pleasures of getting rich NOW! in favor of other things. They turn to gardening. They begin to think about history or read mystery stories. They begin to think about what real value really is.

In financial matters, their eyes drift from the credit side of their personal ledgers to the debit side. They look for costs they can cut... and worry less about getting rich than about avoiding becoming poor.

The Big Bottom, when it finally comes, sneaks up on them... and passes unnoticed.

What should a prudent investor do? He cannot know when the market will go up or down. Should he take advantage of whatever hot opportunity comes along - like a faithless wife when her husband is out of town? Will an investor's performance be improving by chasing every big bottom that crosses his path... and hopping from one investment liaison to another?

It sounds like fun. But it is not likely to be rewarding.

"Come now. Think about it," urges Mark Rostenko. "Do you really believe that the majority of folks are going to identify the bottom when it shows up? How many times have you picked a stock's top or bottom successfully? How many people do you think are good at it? Do you have any idea what the statistics are for market timers? I'll give you a clue: they are aren't so good."

But if you can't find a big bottom by looking for it, how can you find it?

By not looking for it, of course.

Warren Buffett, the most successful investor who ever lived, wastes no time looking for bottoms or tops. Instead, he explains that he just wants "great companies at a fair price." But, as prices go up and down, they are not always 'fair.' In the late 1960s, for example, Buffett found prices had gotten too high. He explained to his clients that he could find nothing worth buying at the time - and returned their money. Coincidentally, Buffett had found the top. Stock prices peaked out soon after and didn't begin to recover until 12 years later - at which point, Buffett found many good companies at prices that were more than fair. Without looking for it, Buffett had found the bottom too, as a by-product of sticking to his tried-and-true principles.

Is that the way to find love and happiness, too - as a by-product of simply sticking to the basics, the rules, and the important principles? I don't know, dear reader, but I am naive and sentimental enough to hope so.

Bill Bonner

Editor's Note: Bill Bonner is the founder and editor of The Daily Reckoning. He is also the author, with Addison Wiggin, of the NY Times, Wall Street Journal and international bestseller: "Financial Reckoning Day: Surviving The Soft Depression of The 21st Century" (John Wiley & Sons).

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